# Project 3: Let’s fair trade

Creation of an ecommerce platform for second-hand clothes on desktop and mobile

Bruno loves fashion. He loves buying clothes! As he is cautious with the environment, he prefers buying second-hand clothing. However, the existing platforms are not very user-friendly.

‘I need to know more about the environmental impact of the pieces I buy. I’d like to know how old they are, where they are coming from, to measure their life and the amount of kilometres they have traveled. When a new pair of jeans arrive at the ready-to-wear store in Europe, they consumed approximately 11,000 litres of water and travelled 65,000 kilometres. I’d like to monitor that kind of data.’

You gather a team of 3 to think and design a website and an app for second-hand products. 

You have to meet Bruno after 2 weeks to give a first presentation of your work, after completing a tested mid-fidelity prototype. 

The final presentation of your work will take place 2 weeks after the mid presentation, where you’ll show a tested high-fidelity prototype.

**Estimated time:** 4 weeks

**Team size:** 3 people max

**Guidelines:** 

- You may consider building your UX and UI strategy before jumping in. Remember to question the initial brief with user research.
- Beware all the steps of the design process: Empathy, Define, Problem Statement, Ideation, Prototype, Test.
- You must interview or ask real people during the Empathy / User Research and Test phases.
- In both phases, you must test your prototypes with at least 5 people.
- Make a presentation as if you were showing your work to Bruno. Make sure there are at least 5 people in the audience.
- Prepare a feedback form to send the audience. The form must include at least the questions listed below.
- In both presentations, you are presenting to Barbara and her team.
- Timing: 10 minutes for the presentation and 5 minutes for Q&A.
- You may use the presentation audits to structure your presentations.
- Have fun!

**Tools:** 

- [Google Forms](https://docs.google.com/forms/u/0/)
- [Airtable](https://www.airtable.com/)
- [Typeform](https://www.typeform.com/)

**Tips:** 

- [Effective presentation skills](https://academic.oup.com/femsle/article/364/24/fnx235/4587905)

Intermediate deliverables: 

**Quote:** 

“Your mission in any presentation is to inform, educate, and inspire.” Robert Ballard

—

**Phase 1: Mid-project presentation audit**

Make sure: 

- At least 5 people are attending the presentation
- The presentation is about the whole UX process, including:
    - The intial brief
    - A project planning, including the UX phases, the tools chosen, the timeline
    - User research findings from qualitative and quantitative research (persona, figures, etc.)
    - A problem statement to adapt the initial brief based on the research findings
    - An introduction of the concept that came out of the ideation
    - The animated mid-fidelity prototype (a demo-video)
    - The main feedback from usability testing
    - The next steps of the project
- The presentation does not exceed 10 minutes
- Feedback forms have been shared at the beginning of the presentation
- You had fun!

—

**Phase 2: Final presentation audit**

Make sure: 

- At least 5 people are attending the presentation
- The presentation is about the UI process, including:
    - A quick reminder of the previous presentation
    - A project planning, including the UI phases, the tools chosen, the timeline
    - A moodboard
    - A styleguide (colors, branding, typography, some elements of the library)
    - The animated high-fidelity prototype (a demo-video)
    - The main feedback from usability and desirability testing
    - The next steps of the project
- The presentation does not exceed 10 minutes
- Feedback forms have been shared at the beginning of the presentation
- You had fun!

 

**Questions to ask in the feedback forms** 

- What do you remember of this presentation?
- On a scale from 0 to 10, how clear was the speech?
- Why?
- On a scale from 0 to 10, how engaging was the presentation?
- Why?
- On a scale from 0 to 10, how coherent was the presentation?
- Why?
- On a scale from 0 to 10, how impactful were the visuals?
- Why?
- On a scale from 0 to 10, how clear was the problem?
- Why ?
- On a scale from 0 to 10, how well does the prototype answers the problem?
- Why?
- What recommendation would you like to make to improve this presentation?
- Why?